Background: TD Canada Trust is the personal, small business and commercial banking operation of the Toronto-Dominion Bank (TD) in Canada. TD Canada Trust offers a range of financial services and products to more than 10 million Canadian customers through more than 1,100 branches and 2,600 “Green Machine” ATM’s. In addition to the countrywide network of TD branches and ATM’s in Canada, the bank has a network of mobile mortgage specialists, financial planners, private bankers, investment advisors, and portfolio managers.
Our Work: When a new TD branch opened in Surrey, BC – one of Canada’s most diverse municipalities – our Vancouver multicultural marketing team provided their expertise to assist with the launch event. We provided media buying and recommendation services for this campaign that targeted the South Asian community in the Surrey region.