Aegis Gardens

BACKGROUND: Aegis Gardens is a senior’s community that focuses on Chinese culture.¬†This community, situated in the Seattle area, is designed to be warm and inviting with thoughtfully designed architecture and interiors that are based on feng-shui. The facility provides 24-hour care provided by a professional Chinese and English-speaking staff. There are over 2.5million Canadians of Chinese descent and an equal number living in the US – this facility is much in demand as it provides a unique cultural environment for senior citizens to interact and socialize with others from the same cultural background.

OUR WORK: Both the Vancouver and Toronto multicultural marketing teams contributed to execute a Chinese language print and digital campaign. For print, we provided media recommendations, demographic targeting, graphics, and reporting. On the digital side, we executed a WeChat campaign on the Chinese language mobile app. Our multicultural digital marketing team provided copy recommendation, graphics, translation, and WeChat coding for this campaign.