Background: Palette Skills helps Canadians ‘upskill’ for the new growing sectors of the economy. This nonprofit is funded in part by the Government of Canada and works across the country on providing this unique form of labour market training. Palette Skills helps organizations access untapped labour markets and create pathways to career growth through demand-driven, industry-led accelerated skilling programs. Job placement is our number one metric.
The Work: Our multicultural marketing team worked with this client on a multi-channel national campaign (BC, and Ontario). Platforms included WeChat (Chinese app), programmatic display, multicultural Facebook & Instagram, E-newsletters, and print. Execution included media recommendations, audience building, demographic & geo targeting, conversion tracking/ remarketing, and reporting.
Background: The Southern Alberta Institute of Technology (SAIT) was established in 1916, it is Calgary’s second oldest post-secondary institution and Canada’s first publicly-funded technical institute. SAIT offers three baccalaureate and three applied degrees, as well as 86 diploma and certificate programs, The institute has a number of Schools of training: Energy, Business, Construction, Health and Public Safety, Hospitality and Tourism, Information and Communications Technologies, Manufacturing and Automation, Transportation and Advanced Digital Technology.
BACKGROUND: The Toronto Blue Jays are the only Major League Baseball franchise based outside of the United States. The 1992 and 1993 World Series champions, The Blue Jays are Canada’s baseball team. Owned by Rogers Communications, the Jays play in Toronto’s iconic waterfront SkyDome Stadium. A number of former Blue Jays are members of the Major League Baseball’s Hall of Fame, including Roberto Alomar, Pat Gillick, and Roy Halladay.
BACKGROUND: Beedie Development Company is one of Canada’s largest private real estate companies. This Vancouver based corporation focuses on development, investment and property management with the mission of positively influencing the well-being of residents, commerce and community. The namesake of the company, Keith Beedie, founded the company in 1954 on the principles of uncompromising quality, outstanding service, and nurturing loyal relationships.
BACKGROUND: This internationally recognised brand specialises in the retail of toys, clothing, video games, and baby products.