Background: Palette Skills helps Canadians ‘upskill’ for the new growing sectors of the economy. This nonprofit is funded in part by the Government of Canada and works across the country on providing this unique form of labour market training. Palette Skills helps organizations access untapped labour markets and create pathways to career growth through demand-driven, industry-led accelerated skilling programs. Job placement is our number one metric.
The Work: Our multicultural marketing team worked with this client on a multi-channel national campaign (BC, and Ontario). Platforms included WeChat (Chinese app), programmatic display, multicultural Facebook & Instagram, E-newsletters, and print. Execution included media recommendations, audience building, demographic & geo targeting, conversion tracking/ remarketing, and reporting.
Background: The Southern Alberta Institute of Technology (SAIT) was established in 1916, it is Calgary’s second oldest post-secondary institution and Canada’s first publicly-funded technical institute. SAIT offers three baccalaureate and three applied degrees, as well as 86 diploma and certificate programs, The institute has a number of Schools of training: Energy, Business, Construction, Health and Public Safety, Hospitality and Tourism, Information and Communications Technologies, Manufacturing and Automation, Transportation and Advanced Digital Technology.
The Work: Our multicultural marketing team worked on this campaign to extend its reach into Alberta’s diverse communities. This included executing both print and programmatic (digital) campaigns that reached the following communities: Filipino, Vietnamese, Korean, Colombian, Mexican, Turkish, and Peruvian. This campaign included media recommendations, execution, audience building, demographic & geo targeting, and reporting.
BACKGROUND: The Toronto Blue Jays are the only Major League Baseball franchise based outside of the United States. The 1992 and 1993 World Series champions, The Blue Jays are Canada’s baseball team. Owned by Rogers Communications, the Jays play in Toronto’s iconic waterfront SkyDome Stadium. A number of former Blue Jays are members of the Major League Baseball’s Hall of Fame, including Roberto Alomar, Pat Gillick, and Roy Halladay.
OUR WORK: As a sporting institution in one of the most multicultural cities in the world, it is natural for the Jays to reach out to the city’s diverse population. For 2020, one of the stars of the team is expected to be Korean pitching sensation Hyun-jin Ryu. Our Toronto ethnic marketing team worked with the Blue Jay’s marketing team to market the ace left-hander along with ticket packages to the city’s large Korean community. We provided print and digital in-language execution, as well as campaign reporting.
BACKGROUND: Beedie Development Company is one of Canada’s largest private real estate companies. This Vancouver based corporation focuses on development, investment and property management with the mission of positively influencing the well-being of residents, commerce and community. The namesake of the company, Keith Beedie, founded the company in 1954 on the principles of uncompromising quality, outstanding service, and nurturing loyal relationships.
OUR WORK: Our multicultural marketing team has worked on a number of Beedie projects. These include The Heights on Austin, The Hawksley, Slate and others and in languages such as Punjabi, Persian, Korean, and Russian. These campaigns executed by our Vancouver multicultural advertising team have ranged from digital/ programmatic to social to ethnic print. Execution work has included copy-writing, graphic design, media planning, and conversion reporting.
BACKGROUND: This internationally recognised brand specialises in the retail of toys, clothing, video games, and baby products. Toys R Us Canada operates over eighty stores across the country where the strength of the brand has proven very resilient to online competition from large international digital competitors.
OUR WORK: Recently Toys R Us stores in areas with significant Chinese demographics began accepting WeChat Pay, the extremely popular and ubiquitous digital currency used by consumers across China.
Our Vancouver ethnic marketing team assisted this campaign by providing Chinese translation, media recommendations, graphic design, execution, and reporting.