Real Canadian Superstore

BACKGROUND: Owned by Loblaws, Real Canadian Superstore is one the largest grocery, and housewares retail chains in Canada. Outlets feature in-house brands such as President’s Choice, No Name and Joe Fresh and sell a wide range of merchandise ranging from electronics to clothing. Real Canadian Superstore, with dozens of locations across the country, is as iconic a Canadian brand as Costco or Walmart are to the United States.

OUR WORK: Our multicultural sponsored content team assisted Real Canadian Superstore promote its locations as one-stop shopping destinations for all things from Back To School to Christmas. For these campaigns, our ethnic marketing agency drafted story copy in English but also additional languages such as Punjabi, and Hindi. We also created in-language creative and executed multicultural digital campaigns.

Research Institute for Aging (RIA)

BACKGROUND: Schlegel-UW Research Institute for Aging (RIA) is recognized as a leader in a number of key areas related to ageing and wellbeing: dementia, culture change, workforce development, technology-based senior living, and more. The organisation works directly with caregivers, health professionals, families as well as also the end recipient of care services in order to improve health outcomes, care practices, healthcare services, and training for the senior living sector.

OUR WORK: As part of its mandate the Research Institute for Aging (RIA) has created ‘toolkits’ that help caregiver organisations as well as families who are caring for elders living with dementia. Sunflower Media’s digital marketing team worked with this client to engage these mid-level providers to ensure they had the resources required to best serve their clients/ patients. These omnichannel campaigns ran across different digital platforms and also in various languages including Chinese, Punjabi, Hindi, Italian, Urdu, and more. Our services included pixel placement & conversion tracking, copywriting, translation, graphic design, reporting, and more.

Canuck Place

BACKGROUND: Canuck Place is a children’s hospice and community-based facility set in the heart of Vancouver. Care staff at this facility care for children aged 0 to 19 who have progressive, life-threatening illnesses. Canuck Place offers family support, respite care, management of pain and symptoms, end-of-life care, and grief and bereavement counselling.

OUR WORK: Canuck Place is a one-of-a-kind care facility that provides palliative care to children. Our Canadian multicultural agency worked with the team at Canuck Place on its initiatives such as its annual Light A Life campaign to attract donors. We provided media planning, buying, execution as well as ad-ops services like copywriting, translation, and graphic design to help spread the life affirming mission of this unique facility among diverse Canadians.

Go2HR

BACKGROUND: Go2HR is the human resources and health & safety association for BC’s tourism and hospitality industry. The organisation helps British Columbia tourism sector employers by offering programs, tools, and consulting services to boost employer human resources and health & safety practices.

OUR WORK: The association launched a province wide Job Board to help businesses in the sector recruit and retain staff. Our digital ethnic marketing team planned, executed, and reported on these omnichannel digital campaigns. This work included copywriting in various scripts/ languages such as Traditional Chinese, Simplified Chinese, Punjabi and others.

Health Quality Council of Alberta (HQCA)

BACKGROUND: The Health Quality Council of Alberta (HQCA) is an Alberta provincial agency that engages with patients, families, and service providers from across healthcare and academia in order improve patient safety, person-centred care, and health service quality. HQCA values engagement with Albertans of all backgrounds and, where possible, relies on empirical data to evaluate, review, and analyze information objectively, from all relevant healthcare sources.

OUR WORK: It is well established that seniors are one of the most vulnerable cohorts when it comes to patient care. Within this demographic, seniors from diverse communities are even more at risk given they may have internalised cultural expectations on how active a role they can take in their own care. Our ethnic marketing team assisted this client with omni-channel and tactic campaigns to reach seniors and their caregivers from Alberta’s diverse communities. Our work included media planning, buying, execution, and reporting, as well as strategy advisement.

Taptap Send

Project

TapTap Send

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Geo

Greater Toronto Area

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Languages

Bangladeshi
Pakistani
Indian
Nepali
Sri Lankan
Filipino
East African

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BACKGROUND: Each year, individuals, families, companies, and other entities send over $500 billion in remittances across the globe. TapTapSend is a leading money remittance app that specialises in sending funds quickly and a minimal expense. In particular, the app is renowned for the robustness of its networks in Africa, Asia, and the Caribbean, including its reach into rural areas of many of the least developed parts of the world. TapTapSend is a venture-backed start-up with investors including Reid Hoffman, the Omidyar Network, and Helios.

OUR WORK: Taptap Send is expanding its presence in Canada and the United States and seeking to engage with migrants from countries like Pakistan, Bangladesh, India, Nepal, Sri Lanka, and Philippines, as well as African countries like Kenya, and Tanzania. For the app’s Ontario campaign, our multicultural marketing team worked directly with this brand’s in-house staff to plan, book, and execute Out-Of-Home (OOH) campaigns for the Greater Toronto Area. This included advising on creative/ ad copy as well as final reporting & metrics.

Palette Skills

Project

Palette Skills

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Geo

BC
Ontario

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Languages

English
Chinese

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Background: Palette Skills helps Canadians ‘upskill’ for the new growing sectors of the economy. This nonprofit is funded in part by the Government of Canada and works across the country on providing this unique form of labour market training. Palette Skills helps organizations access untapped labour markets and create pathways to career growth through demand-driven, industry-led accelerated skilling programs. Job placement is our number one metric.

The Work: Our multicultural marketing team worked with this client on a multi-channel national campaign (BC, and Ontario). Platforms included WeChat (Chinese app), programmatic display, multicultural Facebook & Instagram, E-newsletters, and print. Execution included media recommendations, audience building, demographic & geo targeting, conversion tracking/ remarketing, and reporting.

Southern Alberta Institute of Technology (SAIT)

Project

Southern Alberta Institute of Technology

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Geo

Alberta

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Languages

Filipino
Vietnamese
Korean
Spanish
Turkish
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Background: The Southern Alberta Institute of Technology (SAIT) was established in 1916, it is Calgary’s second oldest post-secondary institution and Canada’s first publicly-funded technical institute. SAIT offers three baccalaureate and three applied degrees, as well as 86 diploma and certificate programs,  The institute has a number of Schools of training: Energy, Business, Construction, Health and Public Safety, Hospitality and Tourism, Information and Communications Technologies, Manufacturing and Automation, Transportation and Advanced Digital Technology.

The Work: Our multicultural marketing team worked on this campaign to extend its reach into Alberta’s diverse communities. This included executing both print and programmatic (digital) campaigns that reached the following communities: Filipino, Vietnamese, Korean, Colombian, Mexican, Turkish, and Peruvian. This campaign included media recommendations, execution, audience building, demographic & geo targeting, and reporting.

Toronto Blue Jays

BACKGROUND: The Toronto Blue Jays are the only Major League Baseball franchise based outside of the United States. The 1992 and 1993 World Series champions, The Blue Jays are Canada’s baseball team. Owned by Rogers Communications, the Jays play in Toronto’s iconic waterfront SkyDome Stadium. A number of former Blue Jays are members of the Major League Baseball’s Hall of Fame, including Roberto Alomar, Pat Gillick, and Roy Halladay.

OUR WORK: As a sporting institution in one of the most multicultural cities in the world, it is natural for the Jays to reach out to the city’s diverse population. For 2020, one of the stars of the team is expected to be Korean pitching sensation Hyun-jin Ryu. Our Toronto ethnic marketing team worked with the Blue Jay’s marketing team to market the ace left-hander along with ticket packages to the city’s large Korean community. We provided print and digital in-language execution, as well as campaign reporting.

Beedie Development

BACKGROUND: Beedie Development Company is one of Canada’s largest private real estate companies. This Vancouver based corporation focuses on development, investment and property management with the mission of positively influencing the well-being of residents, commerce and community. The namesake of the company, Keith Beedie, founded the company in 1954 on the principles of uncompromising quality, outstanding service, and nurturing loyal relationships.

OUR WORK: Our multicultural marketing team has worked on a number of Beedie projects. These include The Heights on Austin, The Hawksley, Slate and others and in languages such as Punjabi, Persian, Korean, and Russian. These campaigns executed by our Vancouver multicultural advertising team have ranged from digital/ programmatic to social to ethnic print. Execution work has included copy-writing, graphic design, media planning, and conversion reporting.