BACKGROUND: Owned by Loblaws, Real Canadian Superstore is one the largest grocery, and housewares retail chains in Canada. Outlets feature in-house brands such as President’s Choice, No Name and Joe Fresh and sell a wide range of merchandise ranging from electronics to clothing. Real Canadian Superstore, with dozens of locations across the country, is as iconic a Canadian brand as Costco or Walmart are to the United States.
OUR WORK: Our multicultural sponsored content team assisted Real Canadian Superstore promote its locations as one-stop shopping destinations for all things from Back To School to Christmas. For these campaigns, our ethnic marketing agency drafted story copy in English but also additional languages such as Punjabi, and Hindi. We also created in-language creative and executed multicultural digital campaigns.
BACKGROUND: Schlegel-UW Research Institute for Aging (RIA) is recognized as a leader in a number of key areas related to ageing and wellbeing: dementia, culture change, workforce development, technology-based senior living, and more. The organisation works directly with caregivers, health professionals, families as well as also the end recipient of care services in order to improve health outcomes, care practices, healthcare services, and training for the senior living sector.
BACKGROUND: Canuck Place is a children’s hospice and community-based facility set in the heart of Vancouver. Care staff at this facility care for children aged 0 to 19 who have progressive, life-threatening illnesses. Canuck Place offers family support, respite care, management of pain and symptoms, end-of-life care, and grief and bereavement counselling.
BACKGROUND: Go2HR is the human resources and health & safety association for BC’s tourism and hospitality industry. The organisation helps British Columbia tourism sector employers by offering programs, tools, and consulting services to boost employer human resources and health & safety practices.
BACKGROUND: The Health Quality Council of Alberta (HQCA) is an Alberta provincial agency that engages with patients, families, and service providers from across healthcare and academia in order improve patient safety, person-centred care, and health service quality. HQCA values engagement with Albertans of all backgrounds and, where possible, relies on empirical data to evaluate, review, and analyze information objectively, from all relevant healthcare sources.
BACKGROUND: Each year, individuals, families, companies, and other entities send over $500 billion in remittances across the globe. TapTapSend is a leading money remittance app that specialises in sending funds quickly and a minimal expense. In particular, the app is renowned for the robustness of its networks in Africa, Asia, and the Caribbean, including its reach into rural areas of many of the least developed parts of the world. TapTapSend is a venture-backed start-up with investors including Reid Hoffman, the Omidyar Network, and Helios.
Background: Palette Skills helps Canadians ‘upskill’ for the new growing sectors of the economy. This nonprofit is funded in part by the Government of Canada and works across the country on providing this unique form of labour market training. Palette Skills helps organizations access untapped labour markets and create pathways to career growth through demand-driven, industry-led accelerated skilling programs. Job placement is our number one metric.
Background: The Southern Alberta Institute of Technology (SAIT) was established in 1916, it is Calgary’s second oldest post-secondary institution and Canada’s first publicly-funded technical institute. SAIT offers three baccalaureate and three applied degrees, as well as 86 diploma and certificate programs, The institute has a number of Schools of training: Energy, Business, Construction, Health and Public Safety, Hospitality and Tourism, Information and Communications Technologies, Manufacturing and Automation, Transportation and Advanced Digital Technology.
BACKGROUND: The Toronto Blue Jays are the only Major League Baseball franchise based outside of the United States. The 1992 and 1993 World Series champions, The Blue Jays are Canada’s baseball team. Owned by Rogers Communications, the Jays play in Toronto’s iconic waterfront SkyDome Stadium. A number of former Blue Jays are members of the Major League Baseball’s Hall of Fame, including Roberto Alomar, Pat Gillick, and Roy Halladay.
BACKGROUND: Beedie Development Company is one of Canada’s largest private real estate companies. This Vancouver based corporation focuses on development, investment and property management with the mission of positively influencing the well-being of residents, commerce and community. The namesake of the company, Keith Beedie, founded the company in 1954 on the principles of uncompromising quality, outstanding service, and nurturing loyal relationships.